Hi,
Here’s the twitter sized version of the business plan for the theater.
Headings first then section unless it all fits in one go.
Value Proposition:
We bring good cinema and stage entertainment and good food together in the only dining theater in the area.
Market Need:
Anchorage to Wasilla needs another dining theater.
ER needs a cinema and stage theater venue..
The ER Business Blvd needs revitalizing.
Solution:
Repurpose the multiplex into 2nd run, family, independent, documentary, stage, musical, and meeting space with great food and experience.
Target Market:
Eagle River residents would rather not go to Anch for a show.
Competition:
Tikahtnu Regal – 1st run overall
Valley Cinema – 1st run Valley traffic
Totem – 2nd run
Bear Tooth – 2nd run dining theater
Home viewing
Funding Needs:
aprox $400,000 for kitchen equip, digital projection, screens, house tables, stage, furniture, office etc. equip, fees, wages, insurance.
Sales Channels:
Concession
Online ticket sales.
Pre show advertising.
Marketing Activities:
Website, Fandango, print ad, in person, TV, print & radio news.
Financial Projections:
Costs calculated by researching mtls and comparing to similar.
Sales projected by scaling competition’s traffic and conservative estimating.
Milestones:
research
biz plan
funding
crew
kitchen equip
digital projection
open
house tables
stage
backstage
restaurant next door
Management Team:
Patrick – prime mover, toilet scrubber.
? – food manager
? – booth manager
Tony, Ron, Patrick, You – programming